We may very well be embarking on the decade of the customer. Social media, especially Twitter, has empowered customers, and the recession has reminded businesses that keeping clients is easier than bringing in new ones.

It’s like watching your siblings bicker at Sunday dinner. Ugh. Enough already. Bring on a solution.

With the current state of customer service, a renewed focus would be a welcome change.

Look at current tech publications and you will surely find a rant or three about horrific customer experiences (for a recent one, see CIO.com’s “Tech Vendors Behaving Badly”). Search Twitter for “customer service” and you will find scores of tweets cursing the ineptitude of Company X and Company Y.

It’s like watching your siblings bicker at Sunday dinner. Ugh. Enough already. Bring on a solution.

You can start by taking note of a recent book, “Your Call is (Not That) Important to Us,” written by Emily Yellin (http://www.emilyyellin.com/) and featured in a recent AARP Bulletin story. Yellin, a journalist, wrote the book after enduring a particularly frustrating customer service experience herself.

Her book presents a fresh look at the customer service industry, and offers the average person some insight into the reasons many companies opt to automate and outsource to foreign companies. Read more…

Jenny Sweeney Customer Service AARP, CIO.com, Customer Service, Dell, Emily Yellin, FACEBOOK, JetBlue, Outsourcing, Twitter, Zappos