How PowerPoint Induces Stupidity and Turns Us Into Bores
The Obama Administration today announced that it has appointed Edward Tufte to the US Recovery Independent Advisory Panel. Tufte, a Yale professor and author who is probably best known as a PowerPoint hater, will serve on the Recovery Independent Advisory Panel, which will track and explain to the masses just what is being done with the $787 billion in recovery stimulus funds.
PowerPoint style “routinely disrupts, dominates and trivializes content.”
This is good news for the obvious reasons – because he believes in transparency and accountability – but also because he is such an information purist. Perhaps some of his presentation principles will rub off on corporate workers.
A little background: Tufte’s article, titled “PowerPoint is Evil” and published in Wired in 2003, should be required reading for the c-suite, if not business majors. In it, he laments the fact that PowerPoint doesn’t serve as a supplement to presentations, as it promises; rather, it has replaced them.
Tufte continues by saying that the PowerPoint style “routinely disrupts, dominates and trivializes content.” He even compares it to Stalin.
He offers a colorful metaphor:
“Imagine a widely used and expensive prescription drug that promised to make us beautiful but didn’t. Instead the drug had frequent, serious side effects: It induced stupidity, turned everyone into bores, wasted time, and degraded the quality and credibility of communication. These side effects would rightly lead to a worldwide product recall.”
Tufte’s piece is funny, and you could say it’s a bit impassioned, but think of the presentations you have sat through, or the ones you’ve forced upon your colleagues. Many workers would benefit from a little PowerPoint training, at the very least.
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