If you think Twitter, and social media in general, is a fad, think again. Not only has the number of unique visitors to Twitter increased exponentially in the past year, the percentage of people who use it only at work is double that of those who use it only at home.

According to a recent study by Nielsen Research, Twitter saw a 1,382 percent growth from February 2008 to February 2009*. What’s more, 62 percent of respondents said they access Twitter from work only; 35 percent access it from home only.

This is what we do know: Twitter (and LinkedIn, and Facebook, and MySpace…) is wildly popular, and is used mostly at work. What’s unclear, however, is how to manage it in the enterprise.

Your options include ignoring it and blocking its use, or devising a plan that teaches employees how to use it without sullying your brand or exposing the company to security breaches. Read more…

Jenny Sweeney Social Media CIO, FACEBOOK, LinkedIn, MySpace, Nielsen, productivity, Sophos, Twitter