Government as Social Media Innovator
While the Marines are busy banning social media and some corporations are clamping down on Twitter and its ilk, the state government of California is encouraging its workers to embrace Web 2.0.
California officially adopted the use of social media. But it’s hardly a Farmville free-for-all.
On Feb. 26, the state officially adopted the use of social media. But it’s hardly a Farmville free-for-all.
The state issued a policy that sets clear rules for its use, including a limitation to only authorized users who have been trained regarding their roles, responsibilities and security risks. (View a PDF of the policy here.)
The document states: “State agencies are encouraged to use social media technologies to engage their customers and employees. Many state entities, including the Governor, have used these communication channels with great success but as with most technologies, there is a measure of risk that must be addressed and mitigated.”
In addition to the policy, the state issued a five-page “Social Media Standard,” which includes a few interesting clauses (read the full document in PDF form here):
No. 8: “Users shall not utilize tools or techniques to spoof, masquerade, or assume any identity or credentials except for legitimate law enforcement purposes, or for other legitimate State purposes as defined in agency policy.”
No. 9: “Users shall avoid mixing their professional information with their personal information.”
And, No. 10: “Users shall not use their work password on social media web sites.”
Participating agencies must comply with the policy by July 1.
Related reading: “What We’re Reading: If Harvard Says So Edition” | “Social Media: The Elephant in the Office”
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