What We’re Reading: Predictions, Predictions, Predictions
The months December through February usually see an uptick in press about predictions. It’s only natural – another year has passed, and a new one is upon us. And although we’re well into February, the predictions are still coming. Here’s what we’re reading this week:
The Top 20 Technology Driven Trends for 2012 (CIO Update)
Over at CIO Update, writer Daniel Burrus offers his list of the top 20 tech trends for the coming year and why CIOs should pay attention. Among them: the growth of big data; cloud computing; on-demand services, such as software as a service (SaaS) and hardware as a service (HaaS); virtualization; consumerization of IT (naturally); and “gamification.”
Read it and take notes.
In the case of companies that use gamification for employees, writes Gruman, it’s often to distract them from “the drudgery of their actual work.”
Gamification: The buzzword that can ruin your apps and business (InfoWorld)
Speaking of “gamification,” my favorite blogger of the moment Galen Gruman takes a closer look at the trend and picks it apart in his usual manner.
The concept isn’t new, he asserts. It’s an old sales and marketing technique that simply has been repackaged. Entice (or “bribe,” as he describes it) customers with prizes and accolades to get them in the door when nothing else will. In the case of companies that use gamification for employees, he writes, it’s often to distract them from “the drudgery of their actual work.”
Gruman concedes that gamification has its merits – he cites one well-known company as an example. “Microsoft uses gamification to encourage non-QA staff to do bug testing and to get employees to contribute better language translations in its software localization efforts. People are rewarded for doing this extra work through ego-oriented motivations from managers (attaboy emails, temporary use of more convenient parking spaces, and in-house certificates) and by Read more…


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