By Joe Puckett, PC Helps’ director of recruiting and training
The one office item my smartphone or tablet can’t put in my pocket is the printer – and it’s the one I miss the most. (Sometimes you need a hard copy.) Who will step up and make it easy for me to print while I am on the road?
Two categories of businesses haven’t done so yet, but would benefit from it. There is also PrinterOn, a service with a technical approach that fills the bill nicely.
You email the file you want printed directly to the printer, which is about as platform-independent as you can get.
First, office supply and package shipping chains, who could learn a thing or two from convenience stores. A convenience store chain in my area made an excellent marketing move to drive foot traffic into their stores by installing no surcharge ATMs in every store. People come in for cash. They leave with a cup of coffee, a doughnut, milk, bread, a bag of chips, a thicker waistline and a thinner wallet than if they had gone to their bank’s ATM to get their cash.
Office supply and package shipping chains both have print services in their locations. Part of the reason is to increase foot traffic. All have apps for various mobile platforms, but none of them appear to have made it easy to print from those devices to their print services.
A service called PrinterOn may be able to show them the way.
The PrinterOn approach [Read more...]


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